“How do I choose a niche for my blog?” is one of the first questions that will undoubtedly be asked by many new bloggers. After they ask how to go about choosing a niche for their blog, they will soon follow it up with these questions:
“Which blog niche will make the most money?”
“What’s the easiest blog niche to write for?”
“Do I really need to write what I’m passionate about?”
“Can’t I just write about making money and making blogs?”
Choosing a niche for your blog is going to be the most important step. Why do you think I’ve written an entire guide on how to do this? The niche will literally determine whether you end up blogging for a living or whether you fail miserably.
Choosing Your Blog’s Niche: Phase 1
Brainstorming might be in order for this first phase of starting your new blog. You’re going to want to pick a topic that you’re passionate about. Even if you’re not knowledgeable. If you’re passionate enough about something then being knowledgeable won’t matter.
Don’t worry about which topic will make the most money. Seriously. If you’re blogging based on what will make the most money then you’re going to burn out super quickly. You can make money with any topic you choose to blog about. Every single blogging topic can be profitable.
I’m serious. If you want to write solely about raising a dog indoors then you can make a lot of money. If you want to write about gaming motherboards then you can make a lot of money. In fact, the more specific your niche, the more profitable your blog will be.
Having your own blog is essentially just you having a long drawn out conversation with your readers. So if you pick a topic that you genuinely like and can talk on and on at length then you will be good to go.
Don’t worry about not knowing enough about the topic! Bloggers are constantly having to learn new things. Blogging about a niche you’re passionate about means you will be excited to learn these new things!
You might not find your perfect niche until you start writing. In the early stages of your new blogging career you have a lot of room to be flexible with topics and subject matter. I thought WhiteCollarMillionaire.com was going to be about investment advice. But once I started typing I realized I’d rather talk about online side hustles, blogging, WordPress, and to tell prison stories.
Broad Niche vs. Narrow Niche Blogs
You can even combine topics to make a unique and uber-specific blog. Being unique is how you’re going to stand out from the crowd. Don’t worry about “but who wants to read a blog about _____ ?!” If you’re passionate about something, and you sit down and blog about it, Google will send visitors over. I promise you.
Take a main niche and try to narrow it down. Here are some examples below of a main niche that you may be passionate about, and some more specific sub-niches that would be better to write about. (Remember, be as specific as possible)
Broad Niche: My Blog About Cats
Narrow Niche: The Life of a Siamese Cat Mom
The broad niche will have huge competition. The narrow niche has less competition but there are plenty of people who own Siamese cats that will constantly be googling stuff about them. Let’s take a look at how you can take a broad blogging niche and narrow it down to a more specific when choosing your blog’s niche.
Narrowing Down Your Blog’s Niche
Travel: Write about travel within your state or, even better, within your area. If you’re in a huge city, like LA or NYC, write about what travelers can do in your specific part of town.
Parenting: You could narrow this down to your specific parenting experience. Did you have any fertility treatment? What about life as a soccer mom?
Finances: Seriously, don’t ever have your first blog be about finances or you’re going to burn out and fail. Instead, try combining this with other categories. For example, parenting: a blog about how single moms can save or manage their money would be a better fit.
Cooking: Cooking blogs are super popular and are over-saturated. But, if you narrow it down some, you might have better luck. What about a blog where you review obscure kitchen gadgets?
How about combining this niche with one above. Cooking tips for moms of picky eaters. Or combine it with the other niches above: How single moms can cook good food, on a budget, for picky eaters. A blog where a single mom posts recipes for picky-eating kids that don’t break the bank would do much better than a blog where you just posted your own recipes.
The possibilities are essentially endless. When choosing a niche for your blog you don’t want to be too generic. Being as specific as possible is what you want to shoot for. The more unique and specific your blog’s niche, the more Google will send people your way.
A super-niched blog is going to ensure you connect with your readers on a deeper level. (Connecting with your readers on a different level means you can make more money off of them)
Long-Tail Keywords For Choosing Your Blog’s Niche
Learning about long-tail keywords is going to be one of the best things you can do for your blog. Long-tail keywords can help you pick a niche, but they will also play a vital role in how much traffic you get to your blog.
Okay, so, what exactly is a long-tail keyword?
“Cat Toys” is a short-tail keyword. It’s, well, it’s short.
“Cat Toys For Siamese Cats” is a long-tail keyword.
Short-tail keywords will undoubtedly have a lot of competition. Obviously a giant company like Pet Smart or Chewy.com are going to dominate the search results for “Cat Toys”
Long-tail keywords have much less competition, they’re easier to rank for, and they are more profitable. Because these long-tail keywords are oftentimes so specific, you have much more targeted traffic coming to your blog.
Here’s the thing (using the above example): Siamese cats are going to play with the same cat toys as regular cats. Sure, their temperament is going to be a bit different. They’re going to eat the same kinds of food. They’re still cats.
(A little bit further down we explain how to find topics to write about based on your niche)
But a lot of people are going to be searching specifically for their type of cat. Having a blog about Siamese Cats and posting about toys for that breed specifically, food for that breed specifically, etc.. means you’ll capture much more targeted traffic.
Over 60% of all Google searches are comprised of long-tail keywords. This happens because people are always searching for answers to their specific situation(s).
Keyword Research Tools For Choosing Your Blog’s Niche
By now you should have a pretty good understanding of what goes on when choosing a blog’s niche. But, for those who have a less-than-creative imagination, the actual process can be a bit hard.
That’s okay! There are free keyword-research tools that can help you decide on a niche. These same tools can also help you come up with topics for your new blog.
Take a look at this screenshot:
That’s from a free service provided by WordTracker. You put in a keyword and it will give you suggestions.
ex: Cats -> Siamese Cats
By putting those suggestions back into the tool you will get an idea for what people are searching for
ex: Siamese Cats -> How long do Siamese cats live for? What are good names for Siamese cats? Are Siamese cats hypoallergenic?
At the beginning of this article when I first used Siamese Cats as an example, many of you reading this were probably like “How the hell can you write an entire blog about Siamese cats?” The free version of WordTracker just spit out dozens of potential topics for this niche.
UberSuggest by Neil Patel is another free keyword-research tool that I absolutely love. My favorite part is how you can enter a competitor’s website and get a bunch of keyword suggestions based on that. Find a blog you like? Go put it into UberSuggest and see if there’s room on the internet for another blog of the same category.
Blogging 101: Starting A New Blog
Choosing a blog niche is only the beginning. In fact, this is only part 1 of a very extensive guide. Our entire guide officially goes live on July 1st. But over the next week I will be posting it little by little as the content gets written and edited.
The final guide will cover all of the important stuff: how to pick a blog name, where’s the best place for hosting, how to set up WordPress, how to find topics to write about, how to rank high in Google, and, more importantly, how to get rich from blogging.
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Continue on to part 2 of the guide: How to pick out and register a name for your blog (and get a free .com domain name when doing so!)